/* ═══════════════════════════════════════════════════════════════
   ARA Landings — Hoja de estilos compartida
   Aplica a: ara/index.html (v0) + 7 arquetipos
   Para fine-tuning de estilos: editar SOLO este archivo.
   Los 8 HTMLs se actualizan automáticamente.
   Última actualización: 2026-06-10
════════════════════════════════════════════════════════════════ */

/* ─── DESIGN TOKENS ─────────────────────────────────────── */
:root {
  --dca-teal:         #2e8b76;
  --dca-gold:         #a48111;
  --dca-carbon:       #1e2a38;
  --dca-white:        #ffffff;
  --dca-terracotta:   #c2593f;
  --dca-platinum:     #f3f3f3;
  --dca-teal-subtle:  rgba(46,139,118,0.05);
  --font-display:     'Marcellus', Georgia, serif;
  --font-body:        'Montserrat', 'Helvetica Neue', sans-serif;
  --section-padding:  80px;
  --text-max-width:   720px;
  --layout-max-width: 1100px;
}

/* ─── RESET & BASE ──────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; scroll-padding-top: 72px; }
body {
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  color: var(--dca-carbon);
  background: var(--dca-white);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { text-decoration: none; color: inherit; }

/* ─── LAYOUT ─────────────────────────────────────────────── */
.container {
  max-width: var(--layout-max-width);
  margin: 0 auto;
  padding: 0 24px;
}
.section-pad {
  padding: var(--section-padding) 0;
}

/* ─── TYPOGRAPHY ─────────────────────────────────────────── */
h1, h2 {
  font-family: var(--font-display);
  font-style: normal;
  line-height: 1.3;
}
h1 { font-size: clamp(28px, 4vw, 48px); }
h1 .line { display: block; }
h2 { font-size: clamp(24px, 3vw, 36px); }
h3 {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 18px;
  line-height: 1.4;
}
p { line-height: 1.6; }

/* ─── SECTION LABELS ─────────────────────────────────────── */
.section-label {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--dca-teal);
  display: block;
  margin-bottom: 20px;
}

/* ─── BUTTONS ────────────────────────────────────────────── */
.btn-primary {
  display: inline-block;
  background: var(--dca-teal);
  color: var(--dca-white);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 16px;
  border-radius: 8px;
  min-height: 52px;
  padding: 14px 36px;
  border: none;
  cursor: pointer;
  line-height: 1.3;
  transition: opacity 0.2s ease;
  text-align: center;
}
.btn-primary:hover { opacity: 0.88; }

.btn-gold {
  display: inline-block;
  background: var(--dca-gold);
  color: var(--dca-white);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 16px;
  border-radius: 8px;
  min-height: 52px;
  padding: 14px 36px;
  border: none;
  cursor: pointer;
  line-height: 1.3;
  transition: opacity 0.2s ease;
  text-align: center;
}
.btn-gold:hover { opacity: 0.88; }

.btn-outline {
  display: inline-block;
  background: transparent;
  color: var(--dca-teal);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 15px;
  border-radius: 8px;
  min-height: 48px;
  padding: 12px 28px;
  border: 2px solid var(--dca-teal);
  cursor: pointer;
  line-height: 1.3;
  transition: all 0.2s ease;
  text-align: center;
}
.btn-outline:hover {
  background: var(--dca-teal);
  color: var(--dca-white);
}

.cta-wrap {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 10px;
}
.cta-wrap.centered { align-items: center; }
.cta-support {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 14px;
  color: rgba(30,42,56,0.65);
  line-height: 1.5;
}
.cta-support.on-dark {
  color: rgba(255,255,255,0.75);
}

/* ─── HEADER ─────────────────────────────────────────────── */
header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--dca-white);
  box-shadow: 0 1px 0 rgba(46,139,118,0.22), 0 3px 12px rgba(46,139,118,0.08);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
  max-width: var(--layout-max-width);
  margin: 0 auto;
  padding: 0 24px;
}
.logo-link {
  display: flex;
  align-items: center;
  text-decoration: none;
  flex-shrink: 0;
}
.logo-link img {
  display: block;
  height: 32px;
  width: auto;
}
.header-cta {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 13px;
  color: var(--dca-teal);
  border: 1.5px solid var(--dca-teal);
  border-radius: 6px;
  padding: 8px 18px;
  transition: all 0.2s;
}
.header-cta:hover {
  /* No usar shorthand background: aquí — resetea el background-image
     del fill C3 (línea ~1322) y deja texto blanco sobre fondo blanco */
  color: var(--dca-white);
}

/* ─── BLOQUE 1 · HERO ────────────────────────────────────── */
#hero {
  padding: 60px 0 72px;
  background: rgba(46,139,118,0.05);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.hero-copy { max-width: 560px; }
.hero-overtitle {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--dca-teal);
  margin-bottom: 22px;
}
.hero-copy h1 {
  color: var(--dca-carbon);
  margin-bottom: 20px;
}
.hero-sub {
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 18px;
  color: var(--dca-teal);
  margin-bottom: 24px;
  line-height: 1.5;
}
.hero-body {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 16px;
  color: rgba(30,42,56,0.8);
  margin-bottom: 36px;
  line-height: 1.65;
}
/* Hero visual */
.hero-visual {
  background: var(--dca-teal-subtle);
  border: 1px solid var(--dca-platinum);
  border-radius: 12px;
  padding: 48px 40px;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.hero-metric {
  display: flex;
  align-items: flex-start;
  gap: 20px;
}
.hero-metric-num {
  font-family: var(--font-display);
  font-size: 44px;
  color: var(--dca-teal);
  line-height: 1;
  min-width: 100px;
  text-align: right;
}
.hero-metric-label {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 15px;
  color: var(--dca-carbon);
  line-height: 1.5;
  padding-top: 8px;
}
.hero-metric-divider {
  border: none;
  border-top: 1px solid var(--dca-platinum);
}

/* ─── BLOQUE 2 · ENTREGABLES ─────────────────────────────── */
#entregables {
  background: var(--dca-platinum);
}
.entregables-intro {
  text-align: center;
  max-width: var(--text-max-width);
  margin: 0 auto 56px;
}
.entregables-intro h2 {
  margin-bottom: 20px;
  color: var(--dca-carbon);
  font-size: clamp(18px, 2vw, 26px);
}
.entregables-intro h2 .line { display: block; }
.entregables-intro p {
  font-size: 16px;
  color: rgba(30,42,56,0.75);
}
.entregables-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.entregable-card {
  border: 1px solid var(--dca-platinum);
  border-top: 3px solid var(--dca-gold);
  border-radius: 8px;
  padding: 32px 28px;
  background: var(--dca-white);
}
.entregable-label {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--dca-gold);
  margin-bottom: 14px;
}
.entregable-card h3 {
  font-size: 17px;
  color: var(--dca-carbon);
  margin-bottom: 14px;
  font-weight: 700;
}
.entregable-card p {
  font-size: 15px;
  color: rgba(30,42,56,0.75);
  line-height: 1.6;
}
.entregable-card p + p {
  margin-top: 12px;
}

/* ─── BLOQUE 3 · TESTIMONIALES ───────────────────────────── */
#testimoniales {
  background: var(--dca-teal-subtle);
}
.testimoniales-header {
  text-align: center;
  max-width: 560px;
  margin: 0 auto 52px;
}
.testimoniales-header h2 { margin-bottom: 12px; font-size: clamp(18px, 2vw, 26px); }
.testimoniales-header p {
  font-size: 15px;
  color: rgba(30,42,56,0.65);
}
.testimoniales-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: stretch;
}
.testimonial-card {
  background: var(--dca-white);
  border-radius: 8px;
  padding: 32px 28px;
  border: 1px solid var(--dca-platinum);
  display: flex;
  flex-direction: column;
}
.testimonial-quote {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 15px;
  line-height: 1.75;
  color: var(--dca-carbon);
  font-style: italic;
  flex: 1;
}
.testimonial-quote br + br { display: block; content: ''; margin-top: 12px; }
.testimonial-author {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-top: 28px;
}
.testimonial-photo {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  overflow: hidden;
  flex-shrink: 0;
  border: 2px solid var(--dca-gold);
  box-shadow: 0 0 0 3px rgba(164,129,17,0.12);
}
.testimonial-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.testimonial-meta { flex: 1; }
.testimonial-name {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 14px;
  color: var(--dca-carbon);
  line-height: 1.3;
}
.testimonial-role {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 13px;
  color: rgba(30,42,56,0.6);
  margin-top: 2px;
}
.testimonial-org {
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 13px;
  color: var(--dca-teal);
  margin-top: 2px;
}

/* ─── BLOQUE 4 · PROCESO ─────────────────────────────────── */
#proceso {
  background: var(--dca-white);
}
.proceso-header {
  text-align: center;
  max-width: 860px;
  margin: 0 auto 56px;
}
.proceso-header h2 { margin-bottom: 16px; font-size: clamp(18px, 2vw, 26px); }
.proceso-header p {
  font-size: 16px;
  color: rgba(30,42,56,0.75);
}
.proceso-timeline {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  position: relative;
  margin-bottom: 48px;
}
.proceso-timeline::before {
  content: '';
  position: absolute;
  top: 28px;
  left: 10%;
  right: 10%;
  height: 2px;
  background: var(--dca-platinum);
  z-index: 0;
}
.proceso-step {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  padding: 0 12px;
  position: relative;
  z-index: 1;
}
.step-circle {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: var(--dca-teal);
  color: var(--dca-white);
  font-family: var(--font-display);
  font-size: 20px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
  flex-shrink: 0;
  border: 3px solid var(--dca-white);
  box-shadow: 0 0 0 2px var(--dca-teal);
}
.step-label {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 13px;
  color: var(--dca-teal);
  margin-bottom: 6px;
  line-height: 1.3;
}
.step-duration {
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 12px;
  color: rgba(30,42,56,0.5);
  margin-bottom: 10px;
}
.step-desc {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 14px;
  color: rgba(30,42,56,0.75);
  line-height: 1.6;
}
.proceso-aria-note {
  background: var(--dca-teal-subtle);
  border-left: 3px solid var(--dca-gold);
  border-radius: 0 4px 4px 0;
  padding: 24px 32px;
  max-width: var(--text-max-width);
  margin: 0 auto;
}
.proceso-aria-note p {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 16px;
  color: rgba(30,42,56,0.8);
  line-height: 1.65;
}
.proceso-aria-link {
  margin-top: 16px;
  text-align: center;
}
.proceso-aria-link a {
  color: var(--dca-teal);
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1.5px solid var(--dca-teal);
  transition: color 200ms ease, border-color 200ms ease;
}
.proceso-aria-link a:hover {
  color: #1f6657;
  border-color: #1f6657;
}

/* ─── B4 ANIMACIÓN SECUENCIAL DE PASOS ──────────────────── */
.js-ready .proceso-timeline::before {
  transform-origin: left center;
  transform: scaleX(0);
  transition: transform 5.4s cubic-bezier(0.16, 1, 0.3, 1) 0.10s;
}
.js-ready .proceso-timeline.in::before { transform: scaleX(1); }
.js-ready .proceso-step {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 3.3s cubic-bezier(0.16, 1, 0.3, 1),
              transform 3.3s cubic-bezier(0.16, 1, 0.3, 1);
}
.js-ready .proceso-step .step-circle {
  transform: scale(0.72);
  transition: transform 2.7s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.js-ready .proceso-timeline.in .proceso-step              { opacity: 1; transform: none; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(1) { transition-delay: 0.24s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(2) { transition-delay: 0.52s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(3) { transition-delay: 0.80s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(4) { transition-delay: 1.08s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(5) { transition-delay: 1.36s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(1) .step-circle { transform: scale(1); transition-delay: 0.14s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(2) .step-circle { transform: scale(1); transition-delay: 0.42s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(3) .step-circle { transform: scale(1); transition-delay: 0.70s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(4) .step-circle { transform: scale(1); transition-delay: 0.98s; }
.js-ready .proceso-timeline.in .proceso-step:nth-child(5) .step-circle { transform: scale(1); transition-delay: 1.26s; }
@media (prefers-reduced-motion: reduce) {
  .js-ready .proceso-step,
  .js-ready .proceso-step .step-circle,
  .js-ready .proceso-timeline::before {
    opacity: 1 !important; transform: none !important; transition: none !important;
  }
}

/* ─── BLOQUE 5 · PARA QUIÉN ES ───────────────────────────── */
#para-quien {
  background: var(--dca-teal-subtle);
}
.para-quien-header {
  text-align: center;
  max-width: 640px;
  margin: 0 auto 48px;
}
.para-quien-header h2 { margin-bottom: 16px; font-size: clamp(18px, 2vw, 26px); }
.para-quien-header p {
  font-size: 16px;
  color: rgba(30,42,56,0.7);
}
.para-quien-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
}
.para-quien-col {
  background: var(--dca-white);
  border-radius: 8px;
  padding: 32px 28px;
  border: 1px solid var(--dca-platinum);
}
.para-quien-col.yes {
  border-left: 4px solid var(--dca-gold);
}
.para-quien-col.no {
  border-left: 4px solid var(--dca-teal);
}
.para-quien-col-title {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 15px;
  margin-bottom: 20px;
  display: flex;
  align-items: center;
  gap: 10px;
}
.para-quien-col.yes .para-quien-col-title { color: var(--dca-teal); }
.para-quien-col.no .para-quien-col-title { color: rgba(30,42,56,0.5); }
.check-icon {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: var(--dca-teal);
  color: var(--dca-white);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  flex-shrink: 0;
}
.x-icon {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: rgba(30,42,56,0.1);
  color: rgba(30,42,56,0.68);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  flex-shrink: 0;
}
.para-quien-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
/* Col No: ítems más cortos que la col Sí — una línea extra de gap
   (~38px) equilibra la altura visual de las dos columnas */
.para-quien-col.no .para-quien-list { gap: 38px; }
.para-quien-list li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  font-size: 15px;
  line-height: 1.55;
  color: rgba(30,42,56,0.82);
}
.para-quien-list li .icon-wrap {
  flex-shrink: 0;
  margin-top: 2px;
}

/* ─── BLOQUE 6 · ANCLAJE ECONÓMICO ──────────────────────── */
#anclaje {
  background: var(--dca-white);
  border-top: 1px solid var(--dca-platinum);
}
.anclaje-header {
  text-align: center;
  max-width: 900px;
  margin: 0 auto 52px;
}
.anclaje-header h2 { margin-bottom: 0; font-size: clamp(20px, 2.2vw, 28px); }
.anclaje-header h2 .line { display: block; }
.metrics-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-bottom: 48px;
  border: 1px solid var(--dca-platinum);
  border-radius: 8px;
  overflow: hidden;
}
.metric-item {
  padding: 36px 32px;
  text-align: center;
  background: var(--dca-white);
  border-left: 4px solid transparent;
}
.metric-item:nth-child(1) { border-left-color: var(--dca-gold); }
.metric-item:nth-child(2) { border-left-color: var(--dca-gold); }
.metric-item:nth-child(3) { border-left-color: var(--dca-gold); }
.metric-value {
  font-family: var(--font-display);
  font-size: 44px;
  line-height: 1;
  margin-bottom: 10px;
}
.metric-value.teal { color: var(--dca-teal); }
.metric-value.terracota { color: var(--dca-terracotta); }
.metric-value.carbon { color: var(--dca-carbon); }
.metric-sublabel {
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 13px;
  color: rgba(30,42,56,0.55);
  line-height: 1.4;
}
.anclaje-copy {
  max-width: var(--text-max-width);
  margin: 0 auto;
  font-size: 16px;
  color: rgba(30,42,56,0.8);
  line-height: 1.7;
  text-align: center;
}
.anclaje__close {
  max-width: 560px;
  margin: 36px auto 0;
  padding-top: 28px;
  border-top: 2px solid var(--dca-gold);
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(17px, 1.8vw, 21px);
  color: var(--dca-carbon);
  text-align: center;
  line-height: 1.5;
}

/* ─── BLOQUE 7 · CTA PRINCIPAL (FONDO CARBÓN) ────────────── */
/* Footer estructural — excepción brand book DCA 2026: el footer usa carbón como elemento estructural universal */
#cta-principal {
  background: var(--dca-carbon);
  padding: 96px 0;
}
.cta-principal-inner {
  text-align: center;
  max-width: 840px;
  margin: 0 auto;
}
.cta-section-label {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.45);
  display: block;
  margin-bottom: 24px;
}
.cta-principal-inner h2 {
  font-family: var(--font-display);
  font-size: clamp(18px, 2vw, 26px);
  color: var(--dca-white);
  margin-bottom: 20px;
}
.cta-principal-inner h2 .line { display: block; }
.cta-principal-copy {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 16px;
  color: rgba(255,255,255,0.75);
  margin-bottom: 40px;
  line-height: 1.65;
}
.cta-form {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 10px;
  padding: 36px 40px;
  margin-bottom: 32px;
  text-align: left;
}
.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-bottom: 16px;
}
.form-full { grid-column: 1 / -1; }
.form-group {
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.form-group label {
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 12px;
  color: rgba(255,255,255,0.6);
  letter-spacing: 0.04em;
}
.form-group input,
.form-group select {
  height: 46px;
  border-radius: 6px;
  border: 1px solid rgba(255,255,255,0.2);
  background: rgba(255,255,255,0.08);
  color: var(--dca-white);
  font-family: var(--font-body);
  font-size: 15px;
  padding: 0 14px;
  transition: border-color 0.2s;
  -webkit-appearance: none;
}
.form-group select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23ffffff' stroke-width='1.5' fill='none'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 14px center;
  padding-right: 36px;
}
.form-group select option {
  background: var(--dca-carbon);
  color: var(--dca-white);
}
.form-group input::placeholder { color: rgba(255,255,255,0.3); }
.form-group input:focus,
.form-group select:focus {
  outline: none;
  border-color: var(--dca-gold);
}
.form-submit-wrap {
  margin-top: 20px;
  text-align: center;
}
.btn-gold.full { width: 100%; }

/* ─── BLOQUE 8 · CREDIBILIDAD ────────────────────────────── */
#credibilidad {
  background: var(--dca-white);
  border-top: 1px solid var(--dca-platinum);
}
.credibilidad-grid {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 64px;
  align-items: start;
}
.credibilidad-photo {
  border-radius: 8px;
  background: var(--dca-teal-subtle);
  border: 1px solid var(--dca-platinum);
  overflow: hidden;
  aspect-ratio: 3/4;
  display: flex;
  align-items: center;
  justify-content: center;
}
.credibilidad-photo-placeholder {
  width: 100%;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--dca-teal-subtle);
}
.credibilidad-photo-initials {
  font-family: var(--font-display);
  font-size: 64px;
  color: var(--dca-teal);
  opacity: 0.5;
}
.credibilidad-copy h2 { margin-bottom: 16px; }
.credibilidad-copy > p {
  font-size: 16px;
  color: rgba(30,42,56,0.8);
  margin-bottom: 32px;
  line-height: 1.7;
}
.credenciales-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.credenciales-list li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  font-size: 15px;
  color: rgba(30,42,56,0.8);
  line-height: 1.5;
}
.cred-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--dca-teal);
  margin-top: 7px;
  flex-shrink: 0;
}

/* ─── BLOQUE 9 · REFUERZO LOSS AVERSION ─────────────────── */
#refuerzo {
  background: var(--dca-teal-subtle);
  border-top: 1px solid var(--dca-platinum);
  border-bottom: 1px solid var(--dca-platinum);
}
.refuerzo-inner {
  text-align: center;
  max-width: 680px;
  margin: 0 auto;
}
.refuerzo-inner h2 {
  margin-bottom: 24px;
  color: var(--dca-carbon);
}
.refuerzo-inner p {
  font-size: 16px;
  color: rgba(30,42,56,0.78);
  margin-bottom: 36px;
  line-height: 1.7;
}

/* ─── BLOQUE 10 · CONECTORES ─────────────────────────────── */
#conectores {
  background: var(--dca-teal);
}
#conectores .section-label {
  color: rgba(255,255,255,0.55);
}
.conectores-header {
  text-align: center;
  max-width: 480px;
  margin: 0 auto 48px;
}
.conectores-header h2 {
  color: var(--dca-white);
  margin-bottom: 12px;
  font-size: clamp(18px, 2vw, 26px);
}
.conectores-header h2 .line { display: block; }
.conectores-header p {
  font-size: 15px;
  color: rgba(255,255,255,0.72);
}
.conectores-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.conector-card {
  background: var(--dca-white);
  border: 1px solid transparent;
  border-radius: 8px;
  padding: 32px 28px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.conector-card--primary {
  background: var(--dca-white);
  border-left: 4px solid var(--dca-gold);
}
.conector-card--secondary {
  background: #e8e8e8;
  border-left: 4px solid rgba(30,42,56,0.25);
}
.conector-sublabel {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--dca-teal);
}
.conector-card h3 {
  color: var(--dca-carbon);
  font-size: 17px;
  font-weight: 600;
}
.conector-card p {
  font-size: 15px;
  color: rgba(30,42,56,0.72);
  flex: 1;
  line-height: 1.6;
}

/* ─── BLOQUE 11 · TAGLINE ────────────────────────────────── */
#tagline {
  padding: 80px 0 48px;
  background: var(--dca-platinum);
}
.tagline-inner {
  text-align: center;
}
.tagline-text {
  font-family: var(--font-display);
  font-size: clamp(22px, 3vw, 30px);
  color: var(--dca-teal);
  line-height: 1.3;
}

/* ─── FOOTER ─────────────────────────────────────────────── */
/* Footer estructural — excepción brand book DCA 2026 al límite de 1 bloque carbón */
footer {
  background: var(--dca-carbon);
  padding: 48px 0 36px;
}
.footer-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
  text-align: center;
}
.footer-logo-img {
  display: block;
  height: 44px;
  width: auto;
}
.footer-tagline-sub {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 13px;
  color: rgba(255,255,255,0.5);
  line-height: 1.5;
}
.footer-divider {
  width: 40px;
  height: 1px;
  background: rgba(255,255,255,0.15);
}
.footer-copy {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 12px;
  color: rgba(255,255,255,0.35);
}

/* ─── RESPONSIVE — MOBILE FIRST ─────────────────────────── */
@media (max-width: 768px) {
  :root {
    --section-padding: 56px;
  }

  /* Botones full-width en móvil */
  .btn-primary,
  .btn-gold,
  .btn-outline {
    width: 100%;
    display: block;
    text-align: center;
  }
  .cta-wrap { align-items: stretch; }

  /* Hero */
  .hero-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .hero-visual { padding: 32px 24px; }
  .hero-metric-num { font-size: 36px; min-width: 80px; }

  /* Entregables */
  .entregables-grid { grid-template-columns: 1fr; }

  /* Testimoniales — stack vertical, SIN carrusel */
  .testimoniales-grid {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  /* Proceso — timeline vertical en móvil */
  .proceso-timeline {
    grid-template-columns: 1fr;
    gap: 28px;
  }
  .proceso-timeline::before { display: none; }
  .proceso-step {
    flex-direction: row;
    align-items: flex-start;
    text-align: left;
    gap: 20px;
    padding: 0;
  }
  .step-circle { margin-bottom: 0; flex-shrink: 0; }
  .step-content { flex: 1; }
  .step-desc { font-size: 16px; }

  /* Para quién */
  .para-quien-grid { grid-template-columns: 1fr; }

  /* Métricas B6 — grid 2+1 en móvil (corrección C6) */
  .metrics-row {
    grid-template-columns: 1fr 1fr;
  }
  .metric-item:last-child {
    grid-column: 1 / -1;
    border-left: none;
    border-top: 1px solid var(--dca-platinum);
  }
  .metric-value { font-size: clamp(28px, 8vw, 40px); }

  /* Formulario */
  .form-grid { grid-template-columns: 1fr; }
  .cta-form { padding: 24px 20px; }

  /* Credibilidad */
  .credibilidad-grid {
    grid-template-columns: 1fr;
    gap: 32px;
  }
  .credibilidad-photo {
    max-width: 200px;
    aspect-ratio: 1/1;
    border-radius: 8px;
  }

  /* Conectores */
  .conectores-grid { grid-template-columns: 1fr; }

  /* Tagline — tamaño explícito en móvil (corrección C8) */
  .tagline-text { font-size: clamp(22px, 5.5vw, 24px); }

  /* Header */
  .header-cta { display: none; }
}

@media (max-width: 480px) {
  .hero-metric { flex-direction: column; gap: 4px; }
  .hero-metric-num { min-width: auto; text-align: left; }
}

/* ─── HERO REESTRUCTURADO (2026-06-10) ───────────────────────────── */
/* Fila 1: identidad — ícono + nombre arquetipo como H1 */
.hero-identity {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 40px;
  margin-bottom: 24px;
}
.hero-icon {
  flex-shrink: 0;
  width: 210px;
  height: 210px;
}
.hero-icon img {
  width: 210px;
  height: 210px;
  display: block;
  object-fit: contain;
}
h1.hero-archetype-name {
  font-family: var(--font-display);
  font-size: clamp(36px, 4.5vw, 58px);
  color: var(--dca-carbon);
  line-height: 1.1;
  margin: 0;
  letter-spacing: -0.02em;
}
/* Fila 2: título descriptivo como H2 — ancho completo centrado */
h2.hero-title {
  font-family: var(--font-display);
  font-size: clamp(20px, 2.2vw, 28px);
  color: var(--dca-carbon);
  text-align: center;
  line-height: 1.35;
  margin: 0 auto 24px;
  max-width: 900px;
}
h1.hero-title {
  font-family: var(--font-display);
  font-size: clamp(24px, 2.8vw, 34px);
  color: var(--dca-carbon);
  text-align: center;
  line-height: 1.3;
  margin: 0 auto 24px;
  max-width: 900px;
}
h1.hero-title .line,
h2.hero-title .line { display: block; }
.hero-overtitle--centered {
  display: block;
  text-align: center;
  margin-bottom: 16px;
}
/* Fila 3: video placeholder */
.hero-video-placeholder {
  width: 100%;
  aspect-ratio: 16/9;
  background: var(--dca-platinum);
  border-radius: 12px;
  border: 2px dashed rgba(46,139,118,0.25);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 64px;
}
.hero-video-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
}
.hero-video-icon {
  width: 64px;
  height: 64px;
  background: rgba(46,139,118,0.12);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
}
.hero-video-label {
  font-family: var(--font-body);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(46,139,118,0.5);
}
/* Hero archetype image — foto editorial del arquetipo (poster del futuro video) · overlay teal/carbón brand+BE */
.hero-video {
  position: relative;
  width: 100%;
  aspect-ratio: 16 / 9;
  margin: 0 0 64px;
  border-radius: 12px;
  overflow: hidden;
  background: var(--dca-platinum);
}
.hero-video__img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.85) contrast(1.04);
}
.hero-video::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    linear-gradient(180deg, rgba(30,42,56,0.20), rgba(30,42,56,0) 45%),
    rgba(46,139,118,0.10);
}
@media (max-width: 640px) {
  .hero-video { margin-bottom: 40px; }
  .hero-identity { flex-direction: column; text-align: center; gap: 24px; }
  .hero-icon { width: 140px; height: 140px; }
  .hero-icon img { width: 140px; height: 140px; }
  h1.hero-archetype-name { font-size: clamp(28px, 8vw, 40px); text-align: center; }
}

/* ─── SECCIÓN ARQUETIPO CONTEXTO ─────────────────────────── */
#arquetipo-contexto {
  padding: 72px 0;
  background: var(--dca-platinum);
  border-top: 3px solid var(--dca-gold);
}
.arquetipo-ctx {
  max-width: 860px;
  margin: 0 auto;
}
.arquetipo-ctx__title {
  font-family: var(--font-display);
  font-size: clamp(18px, 1.8vw, 24px);
  color: var(--dca-carbon);
  line-height: 1.3;
  margin: 0 0 28px;
  padding-left: 20px;
  border-left: 3px solid var(--dca-gold);
}
.arquetipo-ctx__body p {
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.78;
  color: rgba(30, 42, 56, 0.82);
  margin: 0 0 20px;
  max-width: 800px;
}
.arquetipo-ctx__body p:last-child { margin-bottom: 0; }
@media (max-width: 768px) {
  #arquetipo-contexto { padding: 56px 0; }
  .arquetipo-ctx__body p { font-size: 16px; }
}

/* ═══════════════════════════════════════════════════════════════
   SISTEMA DE ANIMACIONES — ARA landings v1.0 · 2026-06-11
   Todo scoped a .js-ready — progressive enhancement garantizado
════════════════════════════════════════════════════════════════ */

/* ─── D1 · Hero icon — spring entrance on page load ─────────── */
@keyframes ara-icon-in {
  from { opacity: 0; transform: scale(0.88); }
  to   { opacity: 1; transform: scale(1); }
}
.js-ready .hero-icon img {
  animation: ara-icon-in 0.7s cubic-bezier(0.34, 1.56, 0.64, 1) 0.2s both;
}

/* ─── A1 · Mask reveal — H2 y titulares de sección ──────────── */
.js-ready .ara-reveal {
  /* NUNCA inset(0 0 100% 0): con área visible cero el IntersectionObserver
     no dispara jamás y el titular queda invisible. La franja de 2px
     mantiene el elemento observable; threshold del IO debe ser 0. */
  clip-path: inset(0 0 calc(100% - 2px) 0);
  transition: clip-path 0.65s cubic-bezier(0.16, 1, 0.3, 1);
}
.js-ready .ara-reveal.in { clip-path: inset(0 0 0% 0); }
/* El titular del hero es above-the-fold: nunca debe depender de JS
   para ser visible — sin esta exención queda clipped (invisible)
   si el observer no dispara, ocupando su altura como espacio vacío */
.js-ready .hero-title.ara-reveal { clip-path: none; transition: none; }

/* ─── A2 · Label fade-up — precede 120ms al H2 ──────────────── */
.js-ready .ara-reveal--label {
  opacity: 0;
  transform: translateY(8px);
  transition: opacity 0.45s ease-out, transform 0.45s ease-out;
}
.js-ready .ara-reveal--label.in { opacity: 1; transform: none; }

/* ─── A3 · Stagger cards — fade-up con offset entre hijos ───── */
.js-ready .ara-reveal--card {
  opacity: 0;
  transform: translateY(14px);
  transition: opacity 0.55s cubic-bezier(0.16, 1, 0.3, 1),
              transform 0.55s cubic-bezier(0.16, 1, 0.3, 1);
}
.js-ready .ara-reveal--card.in { opacity: 1; transform: none; }
.js-ready .ara-reveal--card:nth-child(2) { transition-delay: 0.09s; }
.js-ready .ara-reveal--card:nth-child(3) { transition-delay: 0.18s; }

/* ─── A4 · Para-quién — columnas desde lados opuestos ───────── */
.js-ready .ara-reveal--left {
  opacity: 0;
  transform: translateX(-16px);
  transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1) 0.15s,
              transform 0.6s cubic-bezier(0.16, 1, 0.3, 1) 0.15s;
}
.js-ready .ara-reveal--right {
  opacity: 0;
  transform: translateX(16px);
  transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1) 0.15s,
              transform 0.6s cubic-bezier(0.16, 1, 0.3, 1) 0.15s;
}
.js-ready .ara-reveal--left.in,
.js-ready .ara-reveal--right.in { opacity: 1; transform: none; }

/* ─── C1 · Spring lift — tarjetas al hover ──────────────────── */
.entregable-card,
.testimonial-card,
.conector-card {
  transition: transform 280ms cubic-bezier(0.34, 1.56, 0.64, 1),
              box-shadow 280ms cubic-bezier(0.34, 1.56, 0.64, 1) !important;
}
.entregable-card:hover,
.testimonial-card:hover,
.conector-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 8px 28px rgba(30, 42, 56, 0.10);
}

/* ─── C2 · CTA lift + sombra teal ───────────────────────────── */
.btn-primary {
  transition: transform 200ms ease-out,
              box-shadow 200ms ease-out,
              opacity 200ms ease-out !important;
}
.btn-primary:hover {
  opacity: 0.88;
  transform: translateY(-2px);
  box-shadow: 0 6px 20px rgba(46, 139, 118, 0.25);
}
.btn-gold {
  transition: transform 200ms ease-out,
              box-shadow 200ms ease-out,
              opacity 200ms ease-out !important;
}
.btn-gold:hover {
  opacity: 0.9;
  transform: translateY(-2px);
  box-shadow: 0 6px 20px rgba(164, 129, 17, 0.25);
}
.btn-outline {
  transition: transform 200ms ease-out,
              box-shadow 200ms ease-out,
              background 200ms ease-out,
              color 200ms ease-out !important;
}
.btn-outline:hover {
  background: var(--dca-teal);
  color: var(--dca-white);
  transform: translateY(-2px);
  box-shadow: 0 6px 16px rgba(46, 139, 118, 0.15);
}

/* ─── C3 · Header CTA — fill de izquierda a derecha ─────────── */
.header-cta {
  background-image: linear-gradient(to right, var(--dca-teal) 50%, transparent 50%);
  background-size: 200% 100%;
  background-position: right center;
  transition: background-position 220ms ease-out,
              color 220ms ease-out !important;
}
.header-cta:hover {
  background-position: left center;
  background-color: transparent;
  color: var(--dca-white);
}

/* ─── prefers-reduced-motion — todo visible al instante ─────── */
@media (prefers-reduced-motion: reduce) {
  .ara-reveal,
  .ara-reveal--label,
  .ara-reveal--card,
  .ara-reveal--left,
  .ara-reveal--right {
    clip-path: none !important;
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
    animation: none !important;
  }
  .js-ready .hero-icon img { animation: none !important; }
  .entregable-card, .testimonial-card, .conector-card,
  .btn-primary, .btn-gold, .btn-outline, .header-cta {
    transition: none !important;
  }
}